PROBLEM:
How to shift Uber’s brand perception by leveraging real stories.
SOLUTION:
Re-imagine them in a charming way based on interview sound bites.
RESULT:
2% brand sentiment lift compared with competitors.
POWR OF TRUE STORIES
Every day there are hundreds of thousands of amazing stories happening during an Uber ride. The problem is these stories are often an afterthought, told through simple in-app thank you notes and various online forums. We want to change that because we think these stories deserve to be shared.
Our solution is to take a journalistic approach, we first find the most compelling stories, then research and interview people that took part in them. Then We simply let the power of the story be our inspiration and juxtapose them with visuals we've developed in house.
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